The Ionic Column :: Art Columns Architecture History Essays

The Ionic Column Throughout history, art has become the main source for entertainment, enlightenment, and acknowledgement. It entertains those who are bored in the everyday life. It enlightens those who seek another world and those who seek beauty with wild imaginations. It acknowleges those who seek development in nature and their own world. From the cave drawings of Paleolithic art in Lascaux , to the Ancient Egyptian pyramids, and to the classical Greek sculptures, art is a never ending cycle of productions and reproductions passed on from one generation to the next, and from one culture to the next. Art throughout history plays an important role because it tells us about man's development in culture, language, and life. Everyday, the works of art from the past have been reproduced to inspire and attract. As a key strategic method to attract people, advertisement is the common benefactor for the reminesences of art throughout the periods, such as, the classical Greek Ionic columns. So there are ne w uses of older art works in many places, including magazines, newspapers, television, internet, and shopping malls. ( Prof. Smith lecture). In this essay, a trace of the Ionic column may be found from a page in The Wall Street Journal that may have distinctive similarities and differences in its physical usage and psychological meaning. A new usage of an old work of art is found in the Wall Street Journal which has words formed into the shape of an Ionic column in black and white, found in a classical Greek order. The newspaper was dated October 9, 1996 and the new use of this classical Greek order was found in the last page of section B12. This Ionic shaped column is big and long, considering the fact that the size of the newspaper is bigger than 11 by 17 inches. The image of the size in the new use column may have been to imitate the actual size of Greek column approximately of over 12 feet tall. (Refer to picture of 5 columns and the Wall Street Journal). This ionic column is so detailed by the formation of companies' name, letterings, showing distinctive characteristics from other classical Greek orders. It has fluted shaft and the capital was decorated with volutes or two pairs of scrolls with graceful curves joined by a thin abacus, which is a square block to support the entablature.

Coca-Cola Marketing Strategy

1)Discuss the attitudes and related beliefs toward coca-cola of intensely brand- loyal consumers (perhaps like those who were upset by the new coke in 1985). How might their attitudes and beliefs differ from those of less involved, less loyal consumers? What marketing implications would these differences have? 2)Do you think it’s possible for consumers to be loyal to more than one brand of soft drink? What about more than one brand of cola? Discuss the pros and cons of having several brands in a product category (as do coca-cola and Pepsi in the cola category). Compare the strategy of line extension to that of creating completely distinct brands for these products. What factors should marketers consider in making this important decision? 3)Many marketers made a distinction between customers and consumers. For instance, coca-cola sells cola syrup directly to its customers, the operators of bottling plants. The bottlers sell bottled coke products to retailers, vending machine operators, restaurants, airlines, and so forth. Those organizations, in turn, sell coca-cola products to individual consumers who drink it. Discuss how the salient beliefs about coke products might differ for customers and consumers. How might their attitudes toward coke differ? Who should coca-cola pay more attention to its customers or the consumer? Why? 4)Discuss coca-cola’s various strategies for managing brand equity of its many products. For instance, what are the pros and cons of borrowing versus creating brand equity? Analyze coke’s attempt to revive brand equity by reintroducing the contour bottle around the world. 5)What is your opinion about the effects on consumer attitudes and intentions of coca-cola’s proliferation of choice alternatives? Why do you think so?

Othello in Shakespeare’s play Essay

Othello is manipulated to trust Iago rather than his wife. Iago uses fake evidence against Desdemona in an attempt to prove she is cheating on her husband. Iago uses racism and past experiences to persuade Othello into believing he is not good enough for his wife as well as her not being good enough for him. Othello choses to believe Iago over his wife for the reason that she has only her word to back up her story while Iago has hard evidence. Iago plants fake evidence in the form of a handkerchief owned by Desdemona to lead Othello into believing his wife is having an affair with another man. By mistake, Othello leaves Desdemona’s handkerchief laying on the ground and Emilia, Iago’s wife finds it but fails to return it. Although Iago cannot witness Cassio and Desdemona having sex, he promises Othello he will find hard evidence of the affair. Iago creates a fake story claiming to have seen Cassio with Desdemona’s handkerchief given to her by Othello. He claims the evidence is backed by â€Å"imputation and strong circumstances† (3.3.407) and reassures Othello he is only trying to lead him to â€Å"the door of truth† (3.3.408). Iago falsely tells Othello that he must re-think the situation but by that point, Othello had his mind set to kill his framed wife as he cries â€Å"O, blood, blood, blood† (3.3.454). The hard evidence planted by Iago was so efficient to get Othello to believe his wife was involved with Cassio due to its deep personal roots of the couples love. The handkerchief was given to Desdemona by her husband as a token of his love and the framing of her giving it to another man showed Othello that she doesn’t value their love anymore. He does not bother to simply ask Desdemona if she was having an affair because he knows she is now untrustworthy and will simply deny the allegations if challenged. By breaking down the trust between Othello and Desdemona with his hard evidence, Othello now t rusts Iago and not his wife. The hard evidence cements Othello’s trust in Othello although none of it is actually true. With Othello’s trust, Iago can more easily manipulate the framing of Desdemona and Cassio, as Othello will believe anything said by Iago. Throughout the novel, racism plays a crucial role in persuading Othello to think he is not deserving of Desdemona’s love. Iago is perhaps the most racist character but the negative judgments of Othello based upon his race are contributed from all Venetian citizens of Venice. He is judged to be  harsh and rough just because he is black. He is referred to as â€Å"an old black ram† (1.1.89), â€Å"an erring barbarian† (1.3.350) and a â€Å"Barbary horse† (1.1.112) by Iago to let Othello know he is considered to be less important and valuable due to his skin colour. Roderigo also openly degrades Othello by referring to him as â€Å"thick lips† (1.1.67) and â€Å"lascivious moor† (1.1.126) which break him down and forms insecurities about his race. His insecurities in turn lead Othello to believe he is not worthy of Desdemona. Iago also warns Othello that if Desdemona was willing to leave her father, she is likely to do the same with him. Even her own father says, â€Å"She has deciev’d her father and may thee† (1.3.290) proving to Othello that those close to Desdemona have been deceived and she might do the same to him. Iago later echoes Brabantios words by stating, â€Å"She did deceive her father, marrying you;† (3.3.208), which solidifies Othello’s distrust in his own wife. The combination of Iago being perceived as honest and charming and Othello’s gullibility allow for Iago to easily manipulate Othello. Othello is vulnerable to the perceived notion that his wife did not truly love him and could easily leave him all due to the colour of his skin. He is certainly not jealous of his wife but rather scared of the prospect of her leaving him due to his colour. As he becomes vulnerable, Othello is soothed by fake honesty surrounding Iago as he is refereed to as â€Å"Honest Iago† (1.3.290). Iago has no evidence or past experiences to lessen his trustworthiness to Othello while his wife Desdemona has been framed by Iago specifically to create doubt-allowing Othello to question her loyalty to him. The constant charm by Iago and the question surrounding Desdemona eventually lead to Othello to fully trust Iago and being persuaded to kill his own wife. The motive behind the killing of Desdemona was not from jealousy but rather â€Å"in a conviction forced upon him by the almost superhuman art of Iago [..] and must have entertained who had believed Iago’s honesty as Othello did. (Samuel Coleridge). What Coleridge is suggesting is that the motive behind Othello wanting to kill his wife was not jealousy, but rather all of Othello’s trust was to Iago therefore he could be easily manipulated. Iago gained all of Othello’s trust and used it to manipulate Othello into killing Desdemona contributing to his overall plan. Iago gains Othello’s trust by using hard evidence and racism. Othello doesn’t simply ask Desdemona if she were having an affair because he does  not trust her anymore. Othello’s tragic choices are driven by revenge on his wife for being untrustworthy while in reality she was loyal to him. Iago’s lying and deceiving leaves many of his friends dead and leads to his torture and downfall. Work Cited Page Shakespeare, William. Othello. Oxford School Shakespeare. Ed. Roma Gill Oxford: Oxford University Press, 1989. Print Coleridge, Samuel. â€Å"Othello: The Bradley view (& Coleridge).† English Class Handout, 2014. Print.

Sedentism, Community-Building, Began 12,000 Years Ago

Sedentism, Community-Building, Began 12,000 Years Ago Sedentism refers to the decision made first by humans at least 12,000 years ago to start living in groups for long periods of time. Settling down, picking a place and living in it permanently for at least part of the year, is partially but not entirely related to how a group gets required resources. This includes gathering and growing food, stone for tools, and wood for housing and fires. Hunter-Gatherers and Farmers In the 19th century, anthropologists defined two different lifeways for people beginning in the Upper Paleolithic period. The earliest lifeway, called hunting and gathering, describes people who were highly mobile, following herds of animals like bison and reindeer, or moving with normal seasonal climatic changes to collect plant foods as they ripened. By the Neolithic period, so the theory went, people domesticated plants and animals, necessitating permanent settlement to maintain their fields. However, extensive research since then suggests that sedentism and mobility - and hunter-gatherers and farmers - were not separate lifeways but rather two ends of a continuum that the groups modified as circumstances required. Since the 1970s, anthropologists use the term complex hunter-gatherers to refer to hunter-gatherers who have some elements of complexity, including permanent or semi-permanent residences. But even that doesnt encompass the variability that is now apparent: in the past, people changed how mobile their lifestyles were depending on circumstances, sometimes due to climatic changes, but for a range of reasons, from year to year and decade to decade. What Makes a Settlement Permanent? Identifying communities as permanent ones is somewhat difficult. Houses are older than sedentism. Residences such as brushwood huts at Ohalo II in Israel and mammoth bone dwellings in Eurasia occurred as early as 20,000 years ago. Houses made of animal skin, called tipis or yurts, were the homestyle of choice for mobile hunter-gatherers throughout the world for an unknown period of time before that. The earliest permanent structures, made from stone and fired brick, were apparently public structures rather than residences, ritual places shared by a mobile community. Examples include the monumental structures of Gobekli Tepe, the tower at Jericho, and the communal buildings at other early sites such as Jerf el Ahmar and Mureybet, all in the Levant region of Eurasia. Some of the traditional features of sedentism are residential areas where houses were built close to one another, large-scale food storage and cemeteries, permanent architecture, increased population levels, non-transportable toolkits (such as massive grinding stones), agricultural structures such as terraces and dams, animal pens, pottery, metals, calendars, record-keeping, slavery, and feasting. But all of these features are related to the development of prestige economies, rather than sedentism, and most developed in some form prior to permanent year-round sedentism. Natufians and Sedentism The earliest potentially sedentary society on our planet was the Mesolithic Natufian, located in the Near East between 13,000 and 10,500 years ago (BP). However, much debate exists about their degree of sedentism. Natufians were more or less egalitarian hunter-gatherers whose social governance shifted as they shifted their economic structure. By about 10,500 BP, the Natufians developed into what archaeologists call Early Pre-Pottery Neolithic as they increased in population and reliance on domesticated plants and animals and began living in at least partially year-round villages. These processes were slow, over periods of thousands of years and intermittent fits and starts. Sedentism arose, quite independently, in other areas of our planet at different times. But like the Natufians, societies in places such as Neolithic China, South Americas Caral-Supe, the North American Pueblo societies, and the precursors to the Maya at Ceibal all changed slowly and at different rates over a long period of time. Sources Asouti, Eleni. A Contextual Approach to the Emergence of Agriculture in Southwest Asia: Reconstructing Early Neolithic Plant-Food Production. Current Anthropology, Dorian Q. Fuller, Vol. 54, No. 3, The University of Chicago Press Journals, June 2013. Finlayson, Bill. Architecture, sedentism, and social complexity at Pre-Pottery Neolithic A WF16, Southern Jordan. Steven J. Mithen, Mohammad Najjar, Sam Smith, Darko MariÄ ević, Nick Pankhurst, Lisa Yeomans, Proceedings of the National Academy of Sciences of the United States of America, May 17, 2011.   Inomata, Takeshi. Development of sedentary communities in the Maya lowlands: Coexisting mobile groups and public ceremonies at Ceibal, Guatemala. Jessica MacLellan, Daniela Triadan, Jessica Munson, Melissa Burham, Kazuo Aoyama, Hiroo Nasu, Flory Pinzà ³n, Hitoshi Yonenobu, Proceedings of the National Academy of Sciences of the United States of America, April 7, 2015. Railey, Jim A. Reduced Mobility or the Bow and Arrow? Another Look at Expedient Technologies and Sedentism. Volume 75, Issue 2, American Antiquity, January 20, 2017. Reed, Paul F. Sedentism, Social Change, Warfare, and the Bow in the Ancient Pueblo Southwest. Phil R. Geib, Wiley Online Library, June 17, 2013. Rosen, Arlene M. Climate change, adaptive cycles, and the persistence of foraging economies during the late Pleistocene/Holocene transition in the Levant. Isabel Rivera-Collazo, Proceedings of the National Academy of Sciences of the United States of America, March 6, 2012.

The one child policy essays

The one child policy essays Throughout this essay the one child policy will be outlined and how it will be enforced. Also wether the need for the one child policy will outweigh the problems of human rights The one child policy consists of three main points: having delayed marriages and child bearing, having fewer and healthier births and having only one child per family. After years of encouraging reproduction, in 1979 the Chinese government created a policy known as the one child policy. The policy was implemented due to its large population as it continued to increase and its attempt to fight widespread poverty and to improve the overall quality of life. As each year passed Chinas population increased by 55 million. This is why the policy was adopted; to ensure that china would be able to feed its people; this was a worry as china had a bad historical background of severe flooding and famine The one child policy although did not apply to all people. There are several ways you can have second child legally. If you lived in a rural areas where families needed support in there old age or if you were from an ethnic minority you were formally excluded or if your first child was mentally or physically disabled or if you had twins or people who were made redundant form state firms were excluded from the one child policy. Although it had been known that the government forced these people to comply by these rules. If you decided you wanted to have second child without you having any of theses exceptions and the government caught you the person/s would miss out on a lot of compensation and financial assistance. Such as assistance in education, university and public schooling, Medicare, priority pension and youre the parents would not be offered a 5-10% salary as an incentive to have only one child. Also having another child would mean 15% of family income was imposed or you were forced to have an abortion and the granny police were around to make sure ...

Analysing the Importance of Multiculturalism in Present Day Workplaces Essay

Analysing the Importance of Multiculturalism in Present Day Workplaces - Essay Example According to the report  workplace diversity is a strategic management approach focussing on people and their similarities and differences with respect to an organization. The melting point theory proclaims of multiculturalism initiatives in aiming to perceive integration and inclusion of separate groups in order to enhance productivity. With respect to a typical workplace, the issues of gender, class, age, ethnicity, physical and mental ability, sexual orientation, spirituality and public assistance. Other than population growth, diversity gives an invaluable opportunity to increase competitiveness.This paper declares that the concept is not new and it is regarded as an ongoing process to bring organizations, communities and society into an inclusive, wholesome and a fully culturally entity. Griffin postulated that workforce diversity to b mostly related to the similarities and differences among employees in an organization.   The boundaries of management discipline has expanded nowadays and in order to build more competitive organizations, all policies and practices in the prevailing constituency need to be considered for analytically reflecting on an organizational work-force diversity.  In the 21st century, active citizenship deals with a culturally sensitive consciousness and global orientation to towards progressive growth. With respect to a company and its benefits, diversity is unavoidable and is an essential business concern.

Report -- financial investment Essay Example | Topics and Well Written Essays - 1000 words

Report -- financial investment - Essay Example he company stood at 39,848 Million, which included 4,135 Million liquidity which is a good prospect for a shareholder as the company has good available liquidity. The company also has enough cash to pay off its short term liabilities. The company had a good prospect to pay off its short term and current liabilities. The sales of the company was spread all over the world and carried less amount of bad debts which also gave strength to its debtors turnover. The current ratio of the company is 1.44, with current Assets amounting to 12,571 and current liabilities 8,756. The company has a substantial cover over its current liabilities and has enough current assets to overcome the current liabilities. The industry’s average current ratio is 1.08, which gives an indication that Pepsi is well off compared to the other companies. The company carries 8,759 quick assets to cover current liabilities worth of 8,756 which gives a quick ratio of 1. (Co.) The current assets of the company amount to 17,551 while the current liabilities stand at 13,721. It makes the current ratio stand at 1.28. This specifies that the company has adequate current assets to pay off their current obligations. (Stock-Analysis, 2010) However, the quick assets make up 12,971 of the current assets which are less than the current liabilities. This may create difficulty for the company when it pays off its current liabilities. (Cola) The profitability ratios, i.e. the Return on Assets and the Return on Equity for the company amount to 14.92% and 35.38% respectively. (Stock-Analysis) The similar rations for the industry stand at 4.14% and 11.9% respectively which gives Pepsi Inc an upper hand as it has utilized its assets and equity very efficiently. The company generated a Return on Assets and Return on Equity equal to 14.72% and 27.52% respectively which is well over the industry norms. The company generated a profit of 6,824, which is 1,000 more than the profit of the company last year and 800